If you use the internet, you’re probably aware of how effective videos can be. They’re everywhere, from social media to online shopping to emails. When done correctly, video marketing may help you increase awareness, engagement, and conversion rates.
However, to get the most out of your video marketing efforts, you must employ the appropriate set of video marketing methods. And to intelligently place attractive movies in front of your audience without demanding excessive time, money, or effort.
As a leading video production company in Dubai, GrowthArk Media’s video production services in Dubai are second to none. Being the best commercial video production company, we have a team of highly skilled professionals who excel in crafting visually captivating and engaging videos that leave a lasting impact on the audience.
In this blog, We have compiled a list of great video marketing methods that you may adopt in 2023 to maximize your efforts.
Repurpose Your Videos
Producing engaging films entails much more than just filming and editing. To create videos that genuinely engage and touch your audience’s emotions, you must devote a significant amount of time to other critical activities like analyzing your audience’s challenges, brainstorming original ideas, building a content calendar, writing engaging screenplays, and more.
This is where repurposing comes into play.
Repurposing films, like repurposing any other type of content, can help you save time, money, and effort. When you repurpose videos, you simply repurpose your existing video content in new ways and across new channels. Your product films, customer testimonials, and educational movies may all be simply repurposed and shared across several platforms.
For example, you can easily repurpose an hour-long webinar into four or five shorter segments that may be shared on social media. Alternatively, you can convert your videos into podcast episodes by extracting the audio.
Add User-Generated Video Content
Customers are sick of watching the same overproduced videos from brands. They prefer to see videos that are relatable and honest.
Using user-generated content (UGC) is an excellent approach to developing an authentic and relatable video marketing strategy. UGC is content created and shared by brand users or unpaid contributors regarding their products or services.
People are more inclined to trust and connect with content created by a company’s users or unpaid contributors than with content created by the brand itself.
UGC videos can be used in a variety of ways, including:
- Incorporate them into your paid adverts.
- Making them available on your website or landing pages.
- Incorporate them into your email marketing campaigns.
- Sharing them on social media.
However, to leverage UGC films into your marketing efforts, you must first have customers posting videos about your business.
Invest in Vertical Videos
Vertical videos have been quite popular in recent years, owing to an increase in smartphone usage. Over 5.44 billion people (68 percent of the global population) are active mobile users.
People enjoy watching videos on their mobile devices. However, they have always had one major issue, which is that they have had to spin their mobile phones to watch films on full screen.
Make The Videos Personal
One of the reasons why video works better than other content types is that it allows you to connect emotionally with your audience. However, with so many organizations focused solely on getting their products and services in front of their target audience, the emotional component in videos nowadays is sometimes lacking.
What was the result? The viewers are dissatisfied.
In a world where brands are releasing highly produced, impersonal videos, you may stand out by creating one that is sincere and connects with your viewers personally.
Why GrowthArk Media?
Growthark Media has earned its reputation as the best digital marketing agency providing exceptional video production services in Dubai through a combination of unparalleled expertise, innovative strategies, and a commitment to delivering outstanding results for its clients.
Our creative minds and technical prowess enable them to craft visually captivating and engaging videos that effectively convey the client’s message to their target audience.
Social media has become a powerful platform for businesses to connect with their target audience. Growthark Media’s expertise in social media video shoot Dubai allows businesses to create compelling content that resonates with their followers, leading to increased engagement and brand awareness.
Ready to take your business to the next level with captivating video content? Contact Growthark Media today to experience the best video production services in Dubai. Whether you need commercial video production, social media shoots, or personalized videos for your business, our talented team of experts is here to bring your vision to life.