Organizations require new techniques to enhance their online presence and website traffic as they navigate through Dubai’s strong market competition. Two of the most popular approaches that could be used for any SEO company in Dubai with great efficiency in this case are SEO and PPC advertising. Yet, how can one separate and define which option is best for your business? Below are the advantages of both so that you make the best decision, Which is better?
What Is SEO?
SEO (Search Engine Optimization) deals with the practice of improving your website so that it can perform better on the results page, without the use of paid methods. This is done by such techniques as; keyword optimization, restructuring of the website, improving of user interface and hard earning of quality backlinks. It makes the advertising process positively impactful for any business as an SEO company in Dubai delivers sustainable search results for business websites.
Pros of SEO
- Cost-Effective
SEO is a long-term strategy. The beauty of it is that once a website is on the first page and enjoying good traffic, there are no fees paid per visit. This makes it a better long-term solution than PPC since it requires less capital to set up than the amount one has to spend in PPC.
- Builds Trust
People tend to put more trust in organic results that appear on the Google platform. The results suggest that users trust those sites that have reached the top rankings on their own instead of those that are advertised.
- Sustainable Results
PPC advertising, for example, only lasts if the ads are displayed so, unlike PPC, SEO continues to generate traffic.
Cons of SEO
- Takes Time
SEO is a long-term game. This can pose a problem due to the long periods of implementation, it may even take months to start getting positive results which is unhelpful for organizations that are aiming at quick profitability.
- Requires Ongoing Effort
For one to sustain such positions it requires a continuous input of modern data and skills in the constant shifting and altering of Google’s algorithms.
What Is PPC?
Pay-Per Advertising refers to promoting business to appear at the top of search engine results or on social media platforms. You sell the advertisement on the basis that every time a person clicks on that advert, then they can access your content immediately.
Pros of PPC
- Immediate Traffic
Another benefit of PPC is getting immediate results within a short time of launching your campaign. Your ads can begin to send traffic to your site at once on activation of your campaign.
- Targeted Audience
Advantages of PPC include being able to target specific audiences, geographical areas and even behaviour. This means you are targeting an audience base that is prospective customers in Dubai who are willing to buy your services.
- Budget Control
A key advantage of PPC is that you set the amount of money you want to spend on PPC per day or month. Such flexibility may be useful to control costs hence making it easier to give an account of the investment made from the grant.
Cons of PPC
- Ongoing Costs
In simple terms, PPC involves ongoing expenses to receive ongoing traffic. Unlike the SEO service, once you cease to pay for the clicks, your visibility is cut off which makes it less healthy.
- Costs more to competitor keywords
It is in extremely competitive niches such as Dubai, it is expensive to bid on such competitive keywords.
Which strategy is the best for your business in Dubai?
As much as SEO has benefits, so too does PPC, and you should base your decision on what you want to achieve. If you are thinking of long-term and natural traffic, SEO is perfect. But, if you want to see quick results, that are guaranteed, then PPC is the best option for you. In most instances, the best thing is to use both because sometimes you can use PPC to gain immediate popularity and at the same time work hard on SEO to gain the much-needed credibility.
Both strategies can be easily implemented should you choose to partner with the top SEO agency in Dubai: Growth Ark Media. With our years of experience and a team of SEO experts, we make sure to find you the best way to help you build your business.
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