How to Know if SEO Is Working and What to Do if It’s Not?

In the digital age of today, Search Engine Optimisation (SEO) is essential for organisations looking to succeed online. Understanding the effectiveness of your SEO efforts is important for UAE businesses in a competitive industry. 

However, determining whether your SEO approach is producing the expected outcomes can be difficult. In this article, we will look at the key indicators that show whether or not your SEO is working, as well as specific strategies to take if it’s not getting the results you expect. 


Organic Traffic Growth: A big growth in organic traffic to your website suggests that your SEO strategy is increasing visibility and attracting the right audience. Use tools such as Google Analytics to monitor organic traffic trends over time.

Keyword Rankings: Keep track of how your target keywords rank on search engine results pages. Positive movement in ranks, particularly for high-value keywords, indicates that your SEO efforts are successful in increasing your website’s visibility.

Conversion Rates: The ultimate purpose of SEO is to produce quality leads and conversions. Analyse conversion rates to see if the visit to your website is resulting in desired actions like sign-ups, purchases, or queries.

Bounce Rate and Dwell Time: A high bounce rate combined with a short dwell time may indicate that visitors do not find your content entertaining or relevant. Improving your website’s content and user experience can help with these metrics.

Backlink Profile: Quality backlinks from reliable websites are an important part of SEO. Monitor your backlink profile to verify that it is steadily developing with links from reputable sources in your field.

Local SEO Performance: For businesses with a physical presence, tracking local SEO indicators like local pack rankings, Google My Business insights, and online reviews can help you understand your visibility in local search results.

Signs That Your SEO Strategy Is Not Working

Reduced Organic Traffic: If your organic traffic is stagnant or declining, it means that your website is not getting visibility in search engine results. This could be the result of inefficient keyword targeting, poor content quality, or technical issues.

Low Keyword Rankings: If your target keywords regularly rank low or do not improve despite your SEO efforts, it may be time to reconsider your keyword strategy and on-page optimisation strategies.

A high bounce rate and short dwell time indicate that visitors aren’t engaging with your material, which could be due to relevancy difficulties, poor website usability, or slow page load times.

Lack of Backlink Growth: A static or declining backlink profile indicates a failure to attract high-quality inbound links, which might reduce your website’s authority and trustworthiness in the eyes of search engines.

Decreased Conversion Rates: If your website’s conversion rates are dropping or stagnant, you should check whether your SEO efforts are generating the correct traffic and whether your landing pages are conversion-optimized.

Drop-In Local Search: A drop in local search exposure, as demonstrated by lower local pack rankings or declining Google My Business data, might have an impact on foot traffic and lead generation.

Steps for Revitalizing Your SEO Strategy

Conduct a full SEO audit on your website to uncover technical faults, on-page optimisation gaps, and areas for improvement. Address any issues with accessibility, site speed, mobile friendliness, and metadata optimisation.

Refine Your Keyword Strategy: Review your keyword research and selection procedure to ensure that it is in line with the search intent of your target audience. To widen your reach, target long-tail keywords, low-competition possibilities, and logical variations.

Optimise material Quality and Relevance: Invest in producing high-quality, relevant material that speaks to the needs and interests of your target audience. Make sure your material is well-structured, optimised for important keywords, and adds value to readers.

Create a diverse and high-quality backlink profile: Implement a proactive link-building plan to get quality backlinks from authoritative websites in your field. Use content outreach, guest blogging, and connection development to generate natural and relevant links.

Improve website usability and user experience: to reduce bounce rates and enhance dwell time. Optimize site navigation, reduce page load times and guarantee that your website is accessible from all devices.

Monitor and adapt to algorithm updates: Keep up with changes to search engine algorithms and adjust your SEO strategy accordingly. Focus on offering relevant, user-centric experiences that adhere to search engine standards and best practices.

Businesses may stay ahead of the competition and experience sustained success in the digital marketplace by taking a proactive approach to optimisation and maintaining a dedication to continual improvement.

Being one of the best SEO company in Dubai, our team has proven to come up with strategies and techniques that can help your brand get discovered with our SEO services. Connect with Growthark Media today! 

GrowthArk Media
GrowthArk Media

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